About The Organization

A non-profit leader in international school recruitment. For the last 60 years, ISS has worked to help more than 40,000 teachers, administrators, counsellors, and librarians find their dream jobs in classrooms around the world
We worked with ISS to help create and rebuild their website. A website to provide higher audience engagement, brand visibility and awareness.

The Challenge

To provide their audience easy accessibility to their recruitment and professional services . A website that not only requires an intuitive user experience, but a strategy focused around meeting every visitor need and a powerful back-end engine to deliver useful and informational content across the site

The Process

We strongly believe in the agile project management approach which allows for a flexible, interactive, and efficient product delivery. Our projects are split into phases, each phase employs a feedback system that allows each individual piece of the project to be assessed before the final launch.

PHASE 1

Analyze

Starting up we identified goals, priorities, company’s and visitor needs. We did this by having conversations with the client. Through this process we were able to find how we could enhance the user experience while using the website and, make this website a solution and accessible to both visitors and individuals interested in ISS services.

One site, countless audience types

In an intensive digital marketing research phase, in which we crafted personas to represent audience types, fueled the long-term strategy and architecture of this complex site.

We noticed that ISS does more than establish, manage and place teachers in international schools, it communicates to school sponsors, owners and communities envisioning new schools, companies, organizations and individuals hoping to manage international schools, helps hire faculty and school leaders and offer school recruitment services.

Information Architecture

Cluttered pages and unorganized content that required re-working the model for a sitemap and information architecture. Using the data gathered in our marketing research and by working hand-in-hand with the client, we consolidated and minimize the amount of pages , creating cleaner content navigation throughout the site, which relies on primary, secondary and tertiary navigation menus.